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SEO Tool Comparison 2026

Ahrefs vs Moz Pro

Compare features, pricing, and capabilities to find the best SEO tool for your needs.

All-in-One SEO

Ahrefs

4.8

$99/mo

Industry-leading SEO toolkit with the largest backlink database. Known for accurate data and clean interface.

Best for: Backlink analysis & competitive research

All-in-One SEO

Moz Pro

4.5

$99/mo

User-friendly SEO platform famous for Domain Authority metric. Popular among beginners for its intuitive interface.

Best for: SEO beginners & link building

Quick Verdict

Ahrefs is ideal for Backlink analysis & competitive research, while Moz Pro shines at SEO beginners & link building.

Ahrefs vs Moz Pro: Pricing

Ahrefs

$99/mo

Starting price • All-in-One SEO

SEOengine.ai

Free Trial

Pay per article • AI-powered

Moz Pro

$99/mo

Starting price • All-in-One SEO

Ahrefs vs Moz Pro: Features

Side-by-Side Feature Comparison

Feature
Ahrefs
Moz Pro
Keyword Research
Rank Tracking
Site Audit
Backlink Analysis
Competitor Analysis
Content Optimization
SERP Analysis
Local SEO
API Access
White Label Reports
Browser Extension
Team Collaboration

In-Depth Comparison

What is Ahrefs?

Ahrefs is a all-in-one seo. Ahrefs built its reputation on having the most extensive and frequently updated index of live backlinks. Beyond backlinks, it offers keyword research, content analysis, rank tracking, and site auditing capabilities. Key features include Site Explorer, Keywords Explorer, Site Audit. Starts at $99/mo.

Pros:

Largest backlink database

Excellent data accuracy

Clean interface

Great learning resources

Cons:

Expensive for small teams

No keyword difficulty scoring in lower plans

What is Moz Pro?

Moz Pro is a all-in-one seo. Moz Pro pioneered many SEO concepts including Domain Authority (DA). The platform offers keyword research, link analysis, site audits, and rank tracking with a focus on accessibility for newcomers. Key features include Domain Authority, Keyword Explorer, Link Explorer. Starts at $99/mo.

Pros:

Beginner-friendly

Domain Authority metric

Free tools available

Great educational content

Cons:

Smaller database vs competitors

Less frequent updates

Key Differences

Category Focus

Ahrefs specializes in all-in-one seo, while Moz Pro focuses on all-in-one seo.

Pricing

Ahrefs starts at $99/mo, compared to Moz Pro's $99/mo.

Best For

Choose Ahrefs for Backlink analysis & competitive research. Choose Moz Pro for SEO beginners & link building.

Why Consider SEOengine.ai?

While both Ahrefs and Moz Pro are excellent for analysis, SEOengine.ai actually creates the content for you.

Direct GSC Integration

Import your keywords and data automatically

AI Content Generation

Multi-agent system creates publication-ready content

Brand Voice Learning

AI learns to write in your authentic voice

15-Minute Editing

Content arrives 95% complete, not 50%

Related Comparisons

Who Should Use Each Tool?

Ahrefs is Best For

All-in-One SEO

Industry-leading SEO toolkit with the largest backlink database. Known for accurate data and clean interface.

Content Teams

Teams focused on Backlink analysis & competitive research will find Ahrefs's feature set aligned with their workflow.

Budget Consideration

Starting at $99/mo, this tool suits teams with budget for all-in-one seo.

Moz Pro is Best For

All-in-One SEO

User-friendly SEO platform famous for Domain Authority metric. Popular among beginners for its intuitive interface.

Content Teams

Teams focused on SEO beginners & link building will find Moz Pro's feature set aligned with their workflow.

Budget Consideration

Starting at $99/mo, this tool suits teams with budget for all-in-one seo.

Why Consider SEOengine.ai Instead?

While Ahrefs and Moz Pro excel at analysis and planning, they stop short of actual content creation. SEOengine.ai bridges this gap by researching, writing, and publishing SEO-optimized content directly to your CMS. Use Ahrefs or Moz Pro for research if needed—then let SEOengine.ai handle the writing at scale.

10+ hrs/article

Time Saved

Pay per article

Starting Cost

5+ platforms

CMS Integration

Ready to Improve Your SEO?

Stop analyzing and start creating. Connect Google Search Console, get AI-powered audits, and receive personalized content recommendations.

FAQ

Common Questions

About Ahrefs vs Moz Pro

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